UTM governance for teams

Stop dirty UTM data from killing your attribution

Define your UTM naming conventions once. UTMHQ validates every link your team creates so your analytics stay clean.

Start for freeSee how it works
UTMHQ Link Builder
URLhttps://utmhq.io/blog/attribution-guide
utm_sourcelinkedinPASS
utm_mediumsocialPASS
utm_campaignQ1_Launch_2026PASS
utm_contenthero bannerFAIL

utm_content: spaces not allowed. Did you mean "hero-banner"?

Compliance75%
37%

of marketing attribution errors come from inconsistent UTM tagging

5+ hrs

per month spent by marketing teams fixing UTM inconsistencies

$500+

per month for enterprise UTM governance tools

How it works

Clean UTMs in three steps

No spreadsheets, no naming docs nobody reads, no more "facebook" vs "Facebook" vs "fb" in your reports.

01

Define your rules

Set allowed values for each UTM field. Lock down sources, mediums, and campaign naming patterns so your team can't go off-script.

utm_source: ["google", "linkedin", "twitter", "email"]
utm_medium: ["cpc", "social", "email", "organic"]
utm_campaign: /^[a-z0-9]+(-[a-z0-9]+)*$/
02

Generate validated links

Your team builds links through UTMHQ. Every parameter is checked against your rules in real time. No more freestyle tagging.

✓ utm_source = "linkedin"
✓ utm_medium = "social"
✗ utm_campaign = Q1 Launch → q1-launch
03

Track everything

See every link your team generates. Who created it, when, and whether it passed validation. Export to CSV for your analytics stack.

LinkCreatorStatus
/blog/guidealex@covalid
/pricingsam@co1 error
Pricing

Enterprise-grade UTM governance.
Indie-friendly price.

Free

$0forever

For individuals getting started with UTM hygiene.

  • 1 team member
  • 50 links per month
  • Basic rule engine
  • Copy-to-clipboard
Start free
POPULAR

Pro

$19/month

For marketing teams who need governance at scale.

  • Up to 5 team members
  • Unlimited links
  • Full rule engine with regex
  • Click tracking
  • CSV export
  • Team invites via email
Start free trial